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Up Against the Walmarts

This is not a NEW book but we always need to learn from HISTORY (or we'll be doomed to forget it!) This book has a fabulous array of valuable marketing ideas for businesses. It explains how to prosper "in the shadow of the retail giants." Take a look at our American landscape these days, and you'll see the Big Box Retailers in almost every part of our country. This book covers an incredibly important topic for everyone who is not a big box merchant. Its ideas can be adapted or utilized by small, mid-sized and large businesses to out-strategize the competition. Be sure to check it out!